The AI Readiness App course · Beginner · about 60 minutes · Free

AI for design and creative work

Use AI to explore ideas, make variations and speed up production, while keeping quality, originality and rights clear.

For: Designers, content creators, marketers who make visuals, and anyone who produces images, video or layouts.

1. Lesson 1

   Explore more ideas early

   Widen the options before you commit.

   1. Write a short creative brief: audience, message, mood, constraints.
   2. Ask an AI image or design tool for several different directions.
   3. Use the results as rough concepts, not final work.

   Try this at work: For a current project, generate six rough directions from one brief and pick two to develop by hand or with your usual tools.

   How to check it: The chosen directions fit the brief and your brand guidelines.

   Watch out: Check your organisation's rules on AI images, and the tool's terms on commercial use.

2. Lesson 2

   Make variations and adaptations

   Resize, recolour and adapt work for many formats quickly.

   1. Use AI features in tools like Canva, Adobe or Figma to adapt a finished design.
   2. Check text, logos and colours after every change.
   3. Keep a master version.

   Try this at work: Adapt one finished design to three formats (for example social, banner, print) with AI features, and check each against the master.

   How to check it: Each version keeps the brand colours, logo and correct text.

   Watch out: AI can distort logos and text. Never publish without checking every word.

3. Lesson 3

   Write better design briefs and feedback

   Use AI to clarify what is wanted.

   1. Paste a vague request and ask for clarifying questions.
   2. Turn the answers into a clear brief.
   3. Use AI to summarise feedback into a list of changes.

   Try this at work: Take a vague design request and ask the assistant for five clarifying questions. Send them before you start.

   How to check it: The brief has a clear audience, message, size and deadline.

   Watch out: Do not let AI summaries soften clear feedback from a client.

4. Lesson 4

   Respect rights and honesty

   Avoid legal and reputation problems.

   1. Do not ask for work in the style of a named living artist or with real people's likeness without permission.
   2. Label AI-generated images where your organisation or platform requires it.
   3. Keep records of which tool made what.

   Try this at work: Write a short checklist for AI visuals in your team: allowed tools, labelling, likeness and trademarks.

   How to check it: Every AI visual you publish passes the checklist.

   Watch out: Rules on AI content differ by platform and country; check before publishing.

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